The Kenya Tourism Board (KTB) has appointed John Chirchir as its acting Chief Executive Officer (CEO) after consultations with the Ministry of Tourism.
Chirchir takes over from Betty Radier, whose six-year term at the helm of the organisation had lapsed.
Welcoming the appointment on Thursday, KTB chairperson Joanne Mwangi-Yelbert lauded Radier for her astute leadership further expressing confidence that Chirchir will likewise exemplify stellar leadership.
“Her six years in office has helped positively profile the destination globally and I strongly belief that the incoming acting CEO will build on this to take the destination to the next level,” said Joanne.
Radier on her part remained optimistic that the efforts which were established under her leadership will continue to enrich the tourism sector.
“I am happy that the strategies we have put in place together with the ministry of tourism and the private sector to grow tourism numbers are yielding fruits with an increase in the number of domestic bed nights occupancy and international arrivals, we particularly applaud the domestic market for their support,” said Radier.
Prior to his appointment Chirchir was serving as the KTB’s Digital Marketing Manager.
He holds a Masters Degree in Hotel and Tourism Management, a Bachelor of Commerce in marketing and a postgraduate Diploma in digital marketing.